Commercial As Well As Private Blogs Are So Crucial To Internet Marketing And Why The Empower Network Is Required.
Blogs are the most important thing to online marketing since sliced bread." "Blogs may have their position... But it's not in direct marketing." With such disparate perceptions, whom would you believe? The blog experts? Or well-known "old school" marketing mavens?
Barraged with propaganda, marketers can have a difficult time deciding whether blogs must be part of their arsenal. Listen to the blog experts? But who gains from the blog sensation? Are we discussing "opportunistic agenda" or "objective perspective"?
How about the marketing experts such as the empower network for example? Is it fair to say that blogging doesn't belong in a direct or even business-to-business marketing program? Why do many veterans bristle at the concept of blogs? Is it owing to imagined weaknesses? Or do blogs stump an "old school" sensibility that seeks a precedent for comparison?
A decade ago, with the dawning of the commercial web, marketers faced the same dilemma. One faction wrote the web off as marginal, while others took to the barricades, waving the web banner and declaring the death of other channels. As we learned, new vehicles do not automatically replace old ones -- in fact, they can even aid them.
"Okay," you tell, "history is well and good. But what will happen in the next senior-management meeting when the CEO asks, 'Does blogging belong in our marketing communications program?' Exactly what do I tell him?"
To start with, you can tell him blogs are not an effective direct marketing tool. I wonder they ever will be. Blogging doesn't enable you to precisely target audiences or enable any discernable control over who spots your message. However...
Blogs have already proven useful in publicity campaigns, creating word-of-mouth and, in some cases, media focus. CPG marketers have made the most beneficial use of commercial blogs, with extremely imaginative endeavours attracting throngs of consumers. There's no question these blogs have affected consumer bonding with brands as per the empower network team.
Blogs can also play a significant role in business-to-business marketing. Management experts, public speakers and well known business leaders can have some mean business-to-business blogs. Tom Peters, for one, has a very successful blog. For Peters' fans, this is a godsend -- having access to Peter's daily thought process. Obviously, there are entire groups like the empower network committed to the world of blogging. Regardless of how you slice blogs are a crucial part of any marketing plan.
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